Using your Genius

Creating a Great Product or Service that Really Sells

Over the years the human paradigm that is everywhere is that only very intelligent and highly educated people can do big successful things and money is not that important (you just should have it). These assumptions, are in a way an elitist and snobbish way of thinking. 


Self made people have a negative touch, they are either doing something dodgy or had pure luck. This way of thinking keeps the entry levels high so that the self defined elite can play inside a closed group. In the USA particularly, the amount of money you make defines your importance. A lot of money in the bank account must not necessarily mean that that individual is a good person or is doing the right things. 


What about if there was a new measurement? The amount of value one creates as the measurement for success? Is this an easy way to being hailed a genius?


Of course shared paradigms don't change over night.  There are many groups of people who are advocating ideas that we too readily accept like teachers in schools, the values of our parents, the mainstream media and social media.


The paradigms espoused have a huge impact on the self confidence of the individual. If you are part of 'success', then you feel that you are doing the right things, if you are 'failing', then you are probably stuck. 


Now to the good news. In the history of mankind we have never been in a better place to start a business. In the West you can change your career virtually at any time in your life and even be entitled to government support in doing so. 


Your Genius in Business

The word genius is used in a different way today than in the past. Today we think of Einstein, Mozart or Hawking as geniuses but the word used to mean something different. 




The word comes from the ancient Roman religion and meant the protective spirit of mankind, the expression of  personality and fate. In this definition every human being has genius and when you think about it,  everyone has strengths and positive characteristics. The challenge is how to believe in one's own treasure trove of skills and find out which you yourself have.


We all have certain things we are very good at, what we like to do or create or for those who don't feel that they are specialists of passionate about one thing in particular, they are have broad interests which in itself is also genius. Try first your self and write down a list of traits. But sometimes it's hard to define this on your own, so just ask your family and friends: “What do you think I am really good at?" The answer may surprise you in two ways. First, many people say the same thing - something you were not fully aware of. Secondly that someone says something amazing about you that you initially reject - but then on further reflection you realise intuitively is absolutely who you are and what you are able to do that others can't.


Most good ideas that others may refer to as 'genius' come when you are least expecting it. Serendipity in other words. The main thing is you need to be aware of the possibility of your genius at all times. And the best ideas ever, have always been the simplest to get your head around.


There's also the side-stepping of paradigms, many of which are false beliefs. You could have been looking at that old painting in your back room for the last 20 years... you know, the one that gran used to have in her house for 60 years. The one that her father bought one hundred years ago which is in reality actually worth £4m - but you have no idea. (The one you were planning to give to Oxfam).


It's exactly the same with ideas. What we perceive as a 'silly idea' could be the next big thing. If you assume it has no value then the idea is already dead in the water. Opportunity is everywhere and there is a saying: “if there is no problem to fix…..there can be no sale". This is one way of focusing on opportunity.


Simple Idea

Carry a 'Genius notebook' around with you. May notes of anything that takes your interest and review your notes every couple of weeks. You may find that notes in week one link to those you make in week six. They are in fact pieces of a jigsaw that end up a 'genius idea'.