What is Design Sprint?

(You may Google it, and here’s a summary of what you may come across).


Whether you simply need some inspiration via a working template to move ideas forward or improve existing thinking on a project or product…the Design Sprint concept is one that might be of value to you personally or from a business perspective.


It's based on the idea of speed and creativitycombined with a smattering of people/participants.


Design Sprint is a time-constrained, five-phase process that uses design thinking with the aim of reducing the risk when bringing a new product, service or a feature to the market. 


It has been developed through independent work by many designers, including those within GV (formerly, Google Ventures), and those at Boston-Based User Experience Agency Fresh Tilled Soil. 


Two books have been published on the subject so far - one by Jake Knapp with co-authors John Zeratsky and Braden Kowitz,and another by C. Todd Lombardo, Richard Banfield, and Trace Wax.


The faces of the template are in general terms:


 - Create an Idea

 - Build on the idea

 - Launch the idea

 - Learn from the launched Idea & Improve


The creators of the Design Sprint approach, recommend preparation by picking the proper team, environment, materials and tools working with six key ‘ingredients'.


1.       Understand:Discover the business opportunity, the audience, the competition, the value proposition, and define metrics for success.

2.       Diverge:Explore, develop and iterate creative ways of solving the problem, regardless of feasibility.

3.       Converge:Identify ideas that fit the next product cycle and explore them in further detail through storyboarding.

4.       Prototype:Design and prepare prototype(s) that can be tested with people.

5.       Test:Conduct 1:1 user testing with (5-6) people from the product's primary target audience. Ask good questions.


Design Sprint maybe used for:


•          Launching a new product or a service.

•          Extending an existing experience to a new platform.

•          Adding new features and functionality to a digital product.

•          Opportunities for improvement of a product.

•          Opportunities for improvement of a service.


However, in much more simplistic terms, this way of brainstorming (20th century terminology) is not particularly new and based on tried and tested methodologies that have always been around. 


Some see Design Sprint as a re-jig of the more creative forms of facilitation that a select few creative facilitators have used before. 


However, whatever the origins, it’s still a great way to get people together, open their minds, share thinking at speed and inspirationally join forces to take action and create exciting results in any project or product.

The Results Hub